After conducting a survey among its fans, Wacken Open Air have decided to personalise Wacken tickets in order to take legal action against scalpers, resale sites and Ebay hustlers.
Wacken Open Air go on to explain how they reached their decision with some Q&A’s.
Only a personalisation of the tickets enables Wacken to strike legally against Ebay-hustlers and sellers on other known platforms such as Viagogo for example or ticket traders.
How do I benefit?
The original Wacken ticket will exclusively be sold on www.metaltix.com By further preventing the secondary market we want to ensure that fans will be able to receive their tickets through Metaltix and not black market dealers or scalpers.
How does the festival benefit?
Our advantage is the same as yours. We want YOU to be able to buy your tickets from Metaltix and not from people trying to rip you off.
Will the costs be added to the ticket price?
Of course the personalisation causes administrative and logistic expenses. As opposed to the claims of some in advance of this system change there are no monetary gains involved. The costs will not be added to the ticket price, which remains the same for W:O:A 2013 as the previous edition.
Which data will be needed for personalisation?
Your first and surname name will be needed. This information is necessary to compare the name on your id card with the name on the ticket at the check-in of W:O:A 2013 to identify its genuine owner.
How does the personalisation work?
When buying a ticket from www.metaltix.com you do not need to enter any personal data. This means that everything works as during the last years, but from now on up to five tickets may be purchased.
The W:O:A paper ticket now features a blank box, into which you have to enter your first and surname name on reception. Your full name has to be written in well readable capitals. A ticket without its proper owner’s name will not be valid!
This means that it is possible to identify the owner of a ticket, which is therefore personalised.
What happens, if I do not enter my name in the box on the ticket?
Any ticket without a name loses its validity. The buyer agrees in the general terms and conditions of the organiser of Wacken Open Air to provide this data.
What if I cannot attend the festival?
We are still offering you the possibility to sell your ticket for its original price at our ticket-exchange. PLEASE NOTE! A sale is ONLY and EXCLUSIVELY allowed at Metaltix. Please read about the conditions of the ticket exchange at this link: http://woafor.wacken.com
(A new feature of the ticket exchange is that the seller has to send the original and verified to us, where it will be destroyed. Once we have certified the originality to the seller and after he has successfully transferred the purchase price to the buyer, the latter will receive a new ticket from us.)
We reckon to have found a good solution to effectively counter the black/secondary market and at the same time respond to your wishes, which you have communicated in the opinion poll regarding personalization. If you have further suggestions or questions, please let us know by e-mail to: email@example.com
As regards this subject please refer also to the general terms and conditions of the organizer, the ICS Festival Service GmbH, at the following LINK
The results of our opinion poll regarding personalisation are below:
In mutual cooperation with you, we have decided to personalise the tickets for the W:O:A 2013. In preparation we had started an opinion poll on the W:O:A Homepage, in which the results tended clearly towards a personalisation.
- About 70% of more than 5000 participants have agreed to personalisation without any reservations.
- Roughly 9% are completely adverse to personalisation as they to not wish the have their personal data linked to the tickets. We have taken their opinion into account with the chosen way of personalisation.
- 14% do not want a personalisation as they believe that people not buying their ticket early enough are simply out of luck.
- The final 7% have claimed not to care about this topic at all.
For more information on Wacken Open Air check out http://www.wacken.com/